• Dacia is the supporting partner of England’s 2017 Wheelchair Rugby League World Cup bid
• Deal is an extension of the car brand’s existing relationship with Rugby Football League
• Underlines Dacia’s commitment to all levels of the game
Dacia has extended its partnership with Rugby Football League to become principal supporting partner of England Wheelchair Rugby League. The new agreement will see the car brand appearing on the team shirts for the 2017 Wheelchair Rugby League World Cup which started on the 20th July.
England’s World Cup campaign, supported by Dacia, got underway with a clash against hosts France, in a repeat of the 2013 Final which England narrowly lost.
Commenting on the new partnership, Ed Preston, Dacia Brand Communications Manager, said: “In only our second year of supporting Rugby League, we’re very proud to be involved with all levels and formats of the game. There’s a great community and open-to¬-all spirit in the game which we really identify with and the wheelchair version of the game really embodies this. It’s accessible to all, with mixed gender teams representing their country at the highest level.”
Martyn Gill, England’s joint head coach, added: “The Wheelchair World Cup is a relatively new competition – this only being the third time it’s been contested – but we have a good track record so are looking forward to the challenge ahead in France. It’s great to have Dacia, an established Rugby League partner, come on board to support the team for this tournament, reiterating their commitment to game.”
As well as its support of the England Wheelchair Rugby League team, Dacia is also the official car partner of the RFL, which includes title sponsorship of the Dacia World Club Series and Dacia Magic Weekend. Through its partnership this season, Dacia has been supporting all levels of the game, by providing grassroots clubs with training sessions with professional coaches and players from the Betfred Super League as part of the Dacia #FlairPlay Awards.
